At Color Wow, they are fanatical about the ingredients that go into their products. But not all of them can be measured in a lab. The “secret” ingredients are the intangibles…the "people" part of formulations. The passion, purpose, heart and caring we pour into every product.
It all starts at the top with their unique collaboration of experts: Color Wow founder and CEO Gail Federici, their in-house chemist, Dr. Joe Cincotta, and Global Creative Director, Chris Appleton, rockstar celebrity stylist.
Together, those three make for some pretty GOOD CHEMISTRY! A rare cross-pollination of expertise from different hair gurus, each obsessed with creating new products that really make a difference to all women (and men).