What are cookies?
Cookies are small files which we store on your computer to enable certain features on our website. Our cookies are used for things like remembering your login so you don't have to enter your password every time you visit the site, keeping track of your basket as you move through the site and all sorts of analytical functions. Don't worry though, we don't use cookies to store any of your personal information such as your actual password, or your name or address details. Instead the cookie acts as a 'key' which our site can use to unlock the data we store about you in your account information. Cookies can never be used to 'grab' information that you haven't provided to us. Your privacy is very important to us and we'll always ensure that our cookies can't be used to compromise your personal information in any way.
You can change the settings in your browser to block cookies, however this will prevent certain sections of our site from functioning correctly and make it more difficult for us to provide you with the service you expect from PrettyLittleThing. Blocking cookies differs from browser to browser, however you can usually enable it in the 'settings' or 'internet options' section of your browser.
Our Cookies
Here is a list of all the cookies that PrettyLittleThing uses, and what we use them for.
| Domain | Cookie Name | Use |
| AID | .googleadservices | Used to present you with advertisement specific to your interests |
| _adal_first_visit | www.prettylittlething.com | Stores the time of your first visit to the site, so we can make your session timeout after a certain length of time |
| _adal_last_visit | www.prettylittlething.com | Stores the time of your last activity on the site, so we can make your session timeout after a certain length of time |
| _adal_session_start | www.prettylittlething.com | Stores the start time of your current session |
| _cfduid | www.prettylittlething.com | Google analytics cookie |
| _utma | www.prettylittlething.com | Google analytics cookie |
| _utmb | www.prettylittlething.com | Google analytics cookie |
| _utmc | www.prettylittlething.com | Google analytics cookie |
| _utmz | www.prettylittlething.com | Google analytics cookie |
| _drt_ | www.prettylittlething.com | Google analytics cookie |
| epc-ic | www.prettylittlething.com | Controls caching, which makes the site load faster |
| epc-initiated | www.prettylittlething.com | Controls caching, which makes the site load faster |
| epc-no-primary-cache | www.prettylittlething.com | Controls caching, which makes the site load faster |
| external_no_cache | www.prettylittlething.com | Controls caching, which makes the site load faster |
| frontend | www.prettylittlething.com | Controls caching, which makes the site load faster |
| id | www.prettylittlething.com | Session cookie, distinguishes you from other users on the site |
