Welcome to our world. We’re PrettyLittleThing; the brand taking over your social media feeds with our killer looks and next-level aesthetic that’ll have you double tapping. We believe style should be accessible to all, whatever your budget, as we deliver product inspired from the catwalk and the coolest muses of the moment. Our girl knows she can trust in us for everything she needs from the latest trend-led pieces to celebrity inspired looks, to the everyday wardrobe staples and that ultimate party piece. We have gone beyond offering just clothing to become an authority in fashion and beauty in our own right, providing our customer with everything a modern girl needs to own her own style. We are more than just a brand. We aim to inspire confidence in our customers when it comes to how they dress and present themselves to the world, endeavouring to build a community of #EveryBODYinPLT. A movement towards body positivity, equality and all round feeling yo’self regardless of body type, race or gender.

Naomi Campbell Launch SEPT 2023 Launched our campaign with supermodel Naomi Campbell.
Marketplace Launch SEPT 2022 Launched our PLT Marketplace allowing customers to buy and sell their preloved clothes.
Teyana Taylor New York Fashion Week SEPT 2021 We take on NYFW again with PrettyLittleThing x Teyana Taylor.
Molly Mae announced as the creative director of UK and EU AUG 2021 Molly-Mae Hague announced as the Creative Director of UK and EU.
Miami Swim Week JULY 2021 First show at Miami Swim Week
Teyana Taylor Creative Director DEC 2020 Teyana Taylor announced as Creative Director.
Homeware NOV 2020 We launched Homeware onsite.
MENA Site JUNE 2020 MENA site is launched.
Paris Showroom Sananas MARCH 2020 Our Paris showroom opens.
Saweetie Collab SEPT 2019 Our Saweetie collab is debuted at NYFW.
Miami Showroom AUG 2019 We opened our Miami showroom.
Recycled Collection APRIL 2019 Our first recycled collection launched on site.
LA Office Opens FEB 2019 We open our LA HQ on Melrose Avenue.
E! Sponsorship JAN 2018 We hook up with El with an exclusive sponsorship.
PLT plus launch SEPT 2017 We launch PLT Plus in sizes 18-30.
Launched into France MAY 2017 Our French site is launched.
Began stocking Beauty NOV 2016 We begin stocking beauty brands on-site.
LA launch - Kylie Jenner JULY 2016 USA site launch with L.A party hosted by Kylie Jenner.
London showroom MAY 2016 We opened our London showroom.
Austrailian site launched APRIL 2016 Australian site is launched.
20 products on site MARCH 2012 We launch with just 20 products on site.