Kitsch

Kitsch is a global beauty powerhouse built on positivity and pure hard work. The brand supports its growing community with easy, elevated beauty solutions that are totally reliable, truly special, and made as sustainable as possible. Sustainability doesn't have to be expensive and beauty doesn't have to be complicated. From packaging to the product itself, Kitsch have identified where they could eliminate excess waste and source materials that are better for the environment, without compromising the quality of the products. Founded by Wisconsin native Cassandra Thurswell in 2010 with a business plan no longer than a paragraph, Kitsch now supplies a full range of beauty faves in over 20,000 retail locations worldwide. With heatless curlers, thermal rollers and so much more, Kitsch is about to become your new go-to beauty brand. A prominent entrepreneur featured in Forbes, Cassandra continues to create elevated, sustainable beauty solutions for every moment of the day.