Today OLAPLEX is one of the largest independent hair care brands in the world with over 100 worldwide patents. Through a grassroots approach, the brand has quickly become a global sensation, paving the way for a completely new category of haircare called “bond-building.” Our hair contains millions of disulfide bonds. These bonds give the hair its structure, strength and stability. When disulfide bonds are broken, it results in damage. OLAPLEX restores damaged and compromised hair by repairing from the inside out. Once all the bonds are intact and in alignment, you have healthy, beautiful, shiny, touchable hair.
Known as the “invention,” the Bis-Aminopropyl Diglycol Dimaleate ingredient has allowed professionals and customers to reach new heights in colour & care. Hair isn't just healthier; it takes on a completely different quality — blondes are brighter, brunettes more radiant, and redheads more vibrant.
OLAPLEX are devoted to developing and maintaining sustainable products with environmental, social, and economic benefits while protecting public health & the environment over the entire lifecycle. Their cruelty-free, non-toxic formulas promotes wellness in your hair without threatening the environment. OLAPLEX are proud to be free of Parabens, Sulfates, Phthalates and Phosphates.