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Created over 20 years ago and launched in our flagship boutique in Soho, London, Pixi has a loyal worldwide following thanks to its pure, awakening & skin-loving products such as pixi glow tonic that create a naturally radiant look. Creator Petra Strand has 20 plus year’s experience as a makeup artist & product developer. Passionate about skincare, Petra creates innovative formulations that are infused with botanicals and beneficial ingredients. Pixi is truly about multitasking, flaw-fixing, youth-enhancing products for women on-the-go with no time to spare. Pixi's mission is the same now as it was on the first day the store opened: simply to bring out the natural beauty in all women. Flawless in a few fuss-free minutes – that's what Pixi is all about!